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HONOR is a concierge fitness platform offering personalized training and small group classes — designed to deliver exceptional results with unmatched convenience.

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REINVENTING LUXURY
PERSONAL TRAINING

HONOR is making personal training more convenient and flexible for members, while giving trainers the best incentives to earn more and scale.

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NO COMMUTE
TRUE Convenience

Train at home, at your private gym, or any of our premium partner locations. Enjoy unmatched flexibility designed to fit your lifestyle — on your terms.

Group Classes

Join Honor’s exclusive group classes — a bold, high-energy experience unlike anything else in the industry. Every Honor class is uniquely crafted to challenge, elevate, and inspire — led by some of the world’s top trainers.

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type of classes

Honor group classes include strength & conditioning, boxing, yoga, pilates, and dance.

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Strength & Conditioning

Yoga

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Pilates

PORTRAITS INSTAGRAM - @LGNWVRPRTRTS
EDITORIAL INSTAGRAM - @LGNWVRPHTO
PERSONAL INSTAGRAM - @LGNWVR

Boxing

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Dance

Gym Locations

Honor gyms are located across New York City, Hamptons, Los Angeles, Miami, Aspen. You have access to all Honor gyms as a member.

New York City

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Los Angeles

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Hamptons

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Miami

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Aspen

WORK OUT WITH
WORLD-CLASS TRAINERS

HONOR trainers have worked with A-list celebrities like Taylor Swift, Justin Bieber, and Adriana Lima. Sourced from the top fitness institutions across the country, our elite trainers are handpicked to deliver world-class results tailored specifically to you.

Book, manage and optimize your sessions with Honor's custom app.
Track your progress and conveniently work with your concierge team.
Honor is available 24/7.

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Founder's Story

I'm Sadiq Abubakar — a former athlete and banker, now Founder and Head Trainer at Honor. Over the course of my career in fitness and wellness, I’ve had the privilege of training thousands of busy professionals, high-net-worth individuals, and celebrities including Taylor Swift and Tom Holland.

Driven by a mission to make world-class training accessible to everyone, I set out to build a smarter, more scalable model powered by technology.

‍Honor is reimagining personal training and group fitness — aligning the incentives of trainers and clients, and providing the tools and structure both sides need to thrive.

Sadiq Abubakar
Founder & Head Trainer

THE BEST TIME TO
MAKE A CHANGE IS NOW.

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